Pros and Cons Associated with Home Based Business

Home Based BusinessHome based business is the best thing that can be made used by the individuals for making the best possible income other than the regular job. The home-based business can help the individual to gather a good amount of income so that they can keep on moving.

Home-based businesses can be helpful in making the best opportunity for the ones who are not capable of moving out of the home for earning. The home-based businesses are suitable for the housewives, disabled and all those who have a good skill for business. Experts consider the idea of such business as one of the top five good business ideas for your first start-up.

Family & Lifestyle

When the business needs to be started from the home, it is important for the individual to discuss with the whole members in the family as this is a thing that is going to affect the whole family.

The space that is used by the family members for the activities in the family is going to be made used for the business. If the family phone is going to be made used as the business phone, it is important to reduce the personal calls to the phone that is available at home. (more…)

Marketing On The Internet: Tips For Making The Web Work For Your Business

Using the Internet to promote a product or service is seeing increasing popularity. However, it is probably more complicated than you realize, so make sure to obtain all the information you can about how to make Internet marketing work for you. Follow the advice in this article to give you a head start on Internet marketing; you’ll be a pro in no time.

When advertising your product, create a list of FAQs. To address each question or concern, offer thoughtful responses, and also be sure to mention some products that you have for sale as solutions. Write the questions down in a way that you have an opportunity to mention specific products without actually making it appear that way.

Place ads for your business on high-traffic sites. By investing the time to advertise on reputable websites, you give yourself a lot of great exposure. Make the effort to find out which websites have high traffic because you need your advertisement to be seen by more customers, rather than fewer.

Put in some time to develop the web design basics. You will find excellence guidance and tutorials online, for all facets of web design and development, that is suitable for beginners or more experienced web designers. Spending just a half an hour each day learning about web design can give you enough knowledge within a few weeks to work on your site with confidence.

Deciding how you want your website to progress can be a hard task. Sort through the possibilities until a single answer has emerged. Make sure your approach is something you would enjoy and pleases others as well. Marketing your website will be easier when you have a definite goal.

Put effort into your internet marketing, and pay special attention to the kind of information you are giving your customers. Strive to make your content valuable and unique. You need to keep good information on your site so that people can stay updated.

Read studies that discuss how customers interact with websites. Psychological factors can drastically effect the way that someone perceives your brand, based on the color, outlay and theme of your site. If you understand the negative and positive ways these factors can affect a person’s judgment, you can use the information to maximize your website’s appeal, thereby increasing your potential for profit.

An effective way to draw more traffic to your site is by creating a blog. To succeed as a blogger, it is important that you post regularly as a way to ensure that your blog’s content stays fresh. By updating content regularly on your site, you are given your visitors a reason to keep coming back.

As you can see, internet marketing is one of the best ways to get your website out there for everyone to see. But, you need to become well versed in its techniques to succeed. This article contains excellent pointers to help you learn the ins and outs of Internet marketing. Following these steps will lead you to success. If you want to learn more about online marketing there are free courses available at Udemy

Time Is Money Especially For Your Sales

time is moneyIf you are a sales rep and not controlling your time, it may be costing you money.

When a sales rep is preparing for an upcoming sales pitch, on average it takes approximately 40% of their weekly hours, just to gather the needed sales information. Of course the time used in preparation will generally increase the presentations quality, but consider how much greater revenue you would be able to generate by increasing sales enablement by only 10%. Of course the real question is, what is the best way to go about increasing sales enablement?

First, let’s look where most sales rep spend their time:
• The sourcing of marketing materials takes approximately 2.3 hours a week
• Looking up and researching related information on clients another 5.8 hours a week
• Making sure the sales pitch is perfect about 6.4 hours a week

You could increase the hours you work each week from 40 hours to 50 hours or 60 hours or even more, and this would effectively increase your sales and time you have for face-to-face presentations. However, this is most likely not the way your company wishes to carry out their business. There is a better way, a better solution, that does not involve the increasing of weekly work hours, that way is automation.

Automation can be found in every industry striving to be more efficient, and what industry can afford not to be effective in today’s business climate anyway? With automation, streamlined processes need not take valuable employee time. Let technology do the work! Employees do not appreciate the kind of work that computers can do anyway. Any work that doesn’t make an employee feel valued is a liability if you treasure your staff. So let technology do the work!

Through the use of automated sales technology, sales reps within your company have the ability to expand their face to face time with their prospective clients, possibly as much as 10%. Can you imagine what could be achieved with increased efficiency of your sales staff?

Your sales reps would have the ability to:
• Close contracts quicker
• Make bigger sales
• On a quarterly and yearly basis close more deals

The technology for automated sales enablement from companies such as ROInnovation has been created to be easily accessed from laptops, PCs, and also mobile devices. How else could you possibly get a 10% increase in sales? Consider what that would mean to your business.

Making great profits out of a restaurant has never been this easy

restuarant marketingDo you have a good management plan for your restaurant? You have to keep a track of the numbers if you want to know how well your restaurant is doing. To do this you will need a restaurant marketing plan.

Let’s say you are have many smiling faces at your restaurant, your kitchen is tidy and clean and every person in the restaurant is in good movement, even your waiters are getting good tips and are satisfied. But the point is did you picture your restaurant to do just this much or did you dream something more huge? You must have thought of huge profits from restaurant right? Well! If you want to make any changes to get more profit, you need to know what exactly is going on with the key margins profitability and also what the financial condition of the restaurant is. To be one of the highly successful operators in the restaurant business, you need to learn and understand the critical numbers and how they work. These critical numbers (or key numbers) will give you a sense of the profit your restaurant is making way before your accountant tells you. But it is not always that easy to understand these numbers and deal with it.

‘Restaurant Profits’ is here to help you with handling your numbers. They have various programs and various in-house practice sessions which will help you gain confidence. If you think you do not have enough time to spare in learning this stuff then ‘Restaurant Profits’ will do your job as well. Yes! They provide services where they go through your accounts and restaurant history and give you ideas through which you can increase your restaurant profit margin. (more…)

Secure your future by exit planning

exit planningAt some point in your business career you might end feel like moving on. But it is not as easy as it seems. It requires proper planning and execution. This planning is known as Exit Planning. Planning exit or succession is all about getting control over things like when and how you want leave and on what terms you want to leave.

Exit planning involves minimizing your income tax, securing your future income and also planning to provide a smooth transition to your team. There are various ways in which you can exit the business without any problem. Some guidance here will help you to get the best results.

Exit planning does not mean that you have to waste all your years of hard work. The creation of an exit plan means that you can map out each and every portion of your business, so as to get the desired result.  Similarly, succession planning is making decisions as to who will carry on the business and who will have hold on it. (more…)

Create a CV that stands out

cvTrying to find the perfect job opportunity is becoming difficult with every passing day. The competition between people vying for a single job is becoming cut-throat at present. Standing out in this overcrowded job seeking market has become extremely difficult. In such fiercely competitive markets, it has become increasingly important that one’s CV showcases the achievements and gets him/her noticed. If one’s CV is not getting the response that they are expecting, it is time one takes advantage of CVpal’s free review online.

Why get your CV reviewed?

If you have recently graduated and are not sure how to project your achievements in your career or if there are years of experience and you are finding it difficult to keep the CV focused and succinct, reviewing the CV by CVpal could be the best move you may ever make. The current CV you has been forwarding to various open jobs may not be getting noticed and the best way to overcome this is by getting it reviewed by CVpal. (more…)

Benefits & Strategies of Digital Advertising

digital advertisingPreviously, advertisers used television and radio as the mediums for advertising so that individuals could be informed about various products and services within the four walls of their homes. The changes in the lifestyles of consumers along with technological development have made it possible for other mediums of advertisement to be developed. Digital advertising campaign is one of the best methods of advertising, since consumers are able to avoid all other types of advertisements.

Emails are ignored and TV advertisements are skipped by consumers as they do not like to view advertisements and get irritated when the same ad pops up repeatedly. Through digital advertising the campaigns are being made easier as it is now possible to make an impact upon the consumer. (more…)

Why is FileCloud necessary for today’s generation?

FileCloudNowadays technology plays an important role in each one of the individual’s life. People get engrossed in the usage of technologies so much that it is difficult to live life without them. However, it is also not at all a one sided drama. The person involved in developing these technologies and application has analyzed and observed this situation very carefully. The observation has concluded that the increase in use of technology is due to the advancement of technology and applications on a regular basis.

Think of a situation where you might have to stay without the use of mobile for a minimum period of one day! Seems difficult? This is the magic of technology and application. However, the use of mobile is not restricted only for the purpose of making or receiving a call. It has expanded up to a great area. Mobile and similar applications have reduced habit of saving important documents carefully. In this scenario, one might lose important documents easily. However, the applications invented will itself solve your entire problem. It might include applications which help in saving important and necessary documents.

Importance of FileCloud

Have you heard about FileCloud? It is one of the simplest and useful tools for saving various important documents, contact, pictures and many more. It is an application usually available on the latest mobile handsets and computers, laptops and many more such appliances. The main use of these applications is to store important documents on a centralized basis. This becomes beneficial because if you lose data from one gadget, it is available to you in another, as it is safe and securely stored on the Internet. (more…)

Managing your Office Fit-Out: A Six Step Guide

Managing your OfficeThere comes a time in the lifespan of most businesses where an office fit-out is considered. The company may have been putting up with an inadequate office space for some time and feel it’s time to sort things out or their business may have expanded or changed the way it operates. Some businesses want to free up space by converting individual offices into one open plan space, while others go the other way, creating partitioned offices for more privacy.

Sometimes a business just wants to improve their brand image or their staff morale by completely refreshing their offices.

And then there are those new office spaces which are simply a shell and have to be fitted out before use.

1. Do you need a Category A or Category B installation?

The first consideration you need to make is whether your refit requires a full Category A installation, including suspended ceilings; raised floors and coverings; floor and wall finishes; electrical and mechanical extensions etc., or a Category B installation, which focuses on specialist features like installing glass-partition offices; providing enhanced lighting; IT and AV facilities and the creation of tea points, reception desks and breakout areas. In reality there is no clear distinction between the two categories and elements of both may be needed.

2. Traditional Procurement or Design & Build?

An important distinction to make is between the Traditional Procurement (TP) and Design & Build (D&B) route to office fit-outs. TP is a sequential process of employing designers who then create detailed schedules ready for tendering out to contractors. Since the design has to be finalised before any contractors are brought in, TP can be a time-consuming process although the client can benefit from bulk cost discounts.

For office spaces of below 10,000 square feet, many businesses opt to go down the faster D&B route whereby the installation and design are all managed by one company. To provide added security, some businesses opt for regulated D&B which simply means that a third party is employed as an agent to oversee the project and keep an eye on costings, building regulations compliance and overall quality. For office spaces of 2,000 square feet or below, many businesses choose a standard D&B service. Whereas some D&B companies out-task the design process, others have an in-house design team with full CAD capability.

3. Choosing a Fit-Out Company

In a D&B office fit-out, it is very important that the company chosen is properly vetted. Good signs to look out for include membership of professional installation bodies, strong connections with quality manufacturers, previous work with high-spec clients and proven expertise in multiple specialist areas such as installing suspended ceilings, joinery, floor finishing, etc. A decent fit-out company will also inject creativity into their projects, as evidenced by their case studies; low quality companies often churn out drab ‘cookie-cutter’ designs.

4. Space Planning & Design

Every office fit-out process must include a comprehensive space planning and design process. Whereas space planning entails working out an overview of exactly how the business will use the space created along with the basic positioning of offices and other areas, the design process will concentrate on the specifics such as electrical point placement, types of finish and furniture installation.

5. The Fit-out Process

Once the contracts have been signed and the works schedule agreed, installation can begin in earnest. The beauty of the D&B office fit-out route is that some elements of construction can begin while design is ongoing, slashing the time taken to complete the project.

6. Procuring & Installing Furniture

The final stage of an office-fit out is usually the procurement and installation of office furniture. Some office fit-out companies have a specialised office furniture division which is responsible for sourcing the best quality office furniture for the client’s budget.

Search Engine Optimization In 2014

SEO-20142014 promises to be a very eventful year for SEO, following in the footsteps of 2013 – which saw major changes, including: encrypted search, the release of Hummingbird, and further releases of Penguin and Panda. There is no doubt that Google has taken major steps in fighting black-hat tactics, thus shifting the playing field for SEO professionals and anyone trying to improve their ranking. As a result, over the past few months the traditional methodologies of SEO strategies, techniques and tactics are changing at a drastic pace.

Here are some of the new SEO trends we’re seeing thus far in 2014

1. Content Marketing Has Essentially Replaced SEO
Content marketing has become a mature movement, rather than just a buzzword. Business owners and online marketers must focus on creating high-quality content that is based on solid keyword research and SEO competition.

2. The Importance of Social Media Continues To Grow
Social media platforms, including Facebook, Twitter, Pinterest and Instagram, are playing an increasingly important role in helping boost rankings. Through implementing a smart social media strategy, brands can get their content in front of their target audience, boost customer engagement and increase traffic and sales.

3. Google Authorship Has Risen In Importance
Having a strong Google + presence is increasingly playing a significant role in helping achieve a solid SEO ranking in 2014. Establishing Google Authorship and improving Author Rank has therefore become a priority for anyone trying to get their business website on the map in 2014.

4. Mobile SEO
2014 has Google busy trying to keep up with continued rise in mobile internet usage. Any website that is not optimised for mobile can only lose. Many business owners and marketers have realised this, and are working hard to ensure that they have a responsive or a dedicated mobile website.

5. Spammy, Low-Quality Guest Blogging Has Become Counterproductive
Guest blogging was one of the biggest buzzwords in 2013, with marketers preaching the value of this SEO tactic in boosting credibility and brand authority as well as building links and many other benefits. However, the use of spammy, low-value guest blogging has been proven to be useless, and smart marketers are now focusing instead on utilizing guest blogging for the many advantages it offers.

6. SEO Has Become More Expensive
The demand for quality SEO company in London is increasing, as it becomes more difficult to create link-worthy content and achieve inbound links due to competition for online visibility – which has been rising across all industries. Marketers and business owners are realising the need to put in significant investments in SEO as well as re-evaluate the types of content they are producing, and actively track whether or not that content is helping them achieve their overall goals. Explains How 2 Way Radios Work

how 2 way radio worksTo put it simply, a two way radio is a device that can both receive and transmit voice messages. In broader terms, it can be said that most wireless communication, and it may include cellular systems, fall under the definition. However, these days, 2 way radio is a term to describe radio system for group call communication. The two way radio comes in several technical names such as Public Access Mobile Radio, Private Mobile Radio, Land Mobile Radio and Professional Mobile Radio. These present times, 2 way radios are often called “walkie talkies”. There are several kinds of two way radio systems and some are able to make use of base and mobile configuration, while some re able to utilize a radio network infrastructure.

A typical 2 way radio includes a PTT button, also known as Push-To-Talk button. The button activates the transmitter and the user simply needs to talk to the device to start communicating. The user must release the PTT button in order to receive transmissions from the other line.
A two way radio is able to communicate with other radio devices. However, direct radio communication has very limited range. To overcome the problem, a radio network infrastructure may be used to extend the range of communications. The rest of the article is going to cover more details about how 2 way radios work and other useful information.

Receiving Radio Waves

Just like other forms of Wireless communications, a 2 way radio sends messages over the air. In order to achieve this, the antenna of a way radio contains a specific set of electrons. If the two way radio features multiple channels, then there is specific sets of electrons are each channel. Whenever a radio transmission is received by the 2 way radio, the electrons get excited. The electrons then create electrical impulses. Electrical impulses are then sent to a small processor, which will then convert the electrical impulses to words and sounds that can be understood by humans. The sounds are produced by the speakers within that the way radio.

Keep in mind that there are always radio waves are floating in the air. Because of it, there is always a nondescript sound that may be produced by the two way radios. To solve the issue, a lot of 2 way radios feature a “squelch” setting; and with it, the user can adjust the signal threshold for clearer communications.

Sending Transmissions

Two way radios can also send messages across the air. The main idea is to convert the sound to radio waves. However, the defining characteristic about the way radio is its ability the convert back the radio waves back to legible sounds.

Cheap leaflet printing

Folded LeafletsLeaflets are proposed to share details of information regarding different products or organizations who want to share their details with the world. If you are looking for a leaflet printing then we guarantee you that it will be one of your dream leaflets. Our site is one of the leading sites in the fields of trendy and latest leaflets printing.

We print leaflets in diverse styles and sizes. We deal leaflet printing in the most reasonable and economic way which you may not find anywhere else. We assure that our printed leaflets have high quality and we never compromise on the matter of quality. Different sites and companies are providing different rates of leaflet printing but keeping in mind the quality, we keep quality and quantity both at best level.

We assure you that your information will be printed in such a way that it will give an impressive look. The information and details being printed on the leaflets will be very clear and will attract the attention of the customer, this will enable your aim and ambition to be accomplished and acquired in a result oriented way. Our rates are the most suitable and appropriate ones in comparison to the other sites as; we work for you and for your satisfaction.

Leaflet printing company

If you want to deliver detailed information about your product or business in a best possible way then you should opt for leaflets for this purpose. We are here to help and guide you in the best possible way in the printing of leaflets for you. We are aimed to provide you with the best leaflets which may ensure their aim to be successful in a great way.

Different companies are offering different rates and designs of leaflets and pamphlets etc but we provide the most economical and reasonable leaflets along with the latest and trendy designs which will capture the attention of your customers. Leaflets are printed in such a way that they may create a sense of trance on the part of customers. We print all the details in clear, precise, compact and comprehensive form which possess a great effect on the mind of the readers.

We work with high expertise and with a sense of professionalism. You may choose any design of your leaflet from the templates provided on our site which may make it easy for you to select the most suitable and appropriate design while keeping in mind the purpose of the leaflet. We assure the best quality and work efficiency on our part regarding printing leaflets.

Icom Radio Connector types

Icom Radio ConnectorFor a long time now, icom radios have been serving most of the consumers’ interests, offering both feature rich and compatible products. These products however need to be complemented with just the right accessories for them to work right.

Here is a look at the icom 2 way radio connectors.

The Icom 2 pin right angle connector
The icom right angle connector is both convenient and flexible. It is used by most of the icom radio users, seeing it serve more people compared to the other two icom 2 way radio connectors. The icom right angle connector features a surgical grade acoustic. This ensures that you get incoming signals clearly, further enhancing efficiency. It is also made in a manner that it is easy to conceal, allowing use in environments that require discreetness. In addition to this, it also offers comfort, allowing you to wear it even for extended periods of time without feeling the itch that comes with most other connectors.

For convenience, the icom right angle connector is made in a manner that it is easy and fast to wear. It is suitable for use with the following range of icom radios: IC-F15, IC-F21, IC-F25, IC-F4GT, IC-G3GT, IC-F15s, IC-F3G, IC-F43GT, IC-F11, and the IC-F31 among others.

The icom straight pin connector
The icom straight pin connector is one of the icom 2 Way radio connectors made primarily for use with icom’s range of marine radios. Just like the icom right angle connector, the straight pin connector also offers excellent signal quality as it also comes with features like surgical grade acoustic. It is also made in a manner that it is easy to conceal, allowing for use in places where discreteness is crucial.

It further comes with a noise reducing microphone, a feature that adds to the audio quality. This allows the user to get clearer signals, and hence make better informed decisions. For convenience, it is also quite easy to put on and quite comfortable to the ears too.
If you are wondering whether your icom radio is compatible with the icom straight pin connector, you can easily verify this by checking the location of your radio’s switch. Generally, the icom range of radios compatible with this connector usually has the switch located at the place where the right angle pin connector would be connected to the radio.

The icom multi pin connector
The multi pin icom connector serves a lesser portion of the icom radio connectors as compared to the other icom 2 way radio connectors, being used mostly on the IC-F50 and the IC-F30GS. It comes with a nine pin connector making it flexible for most of the range products it is designed for. It further comes with a locking screw for effective fastening.
It also comes with surgical grade acoustic for good quality signal transmission. This ensures the user gets good quality and clear audio, ensuring efficiency. For use in sensitive areas, it is easy to conceal, and is designed in a manner that putting it on is easy and fast.

Accessories for icom 2 way radio connectors
Adjustments can be made to make these icom radio connectors work even better and with more ease on both parties’ parts. This can be made so by use of the diverse range of icom radio connectors’ accessories. Common accessories include soft ear plugs which make the icom connectors even more comfortable to the ears, allowing use for long periods of time. You may also connect with Bluetooth connectors for better signal transmission as well as to enable connection with other ranges of relevant devices.

Ensure you get good quality connectors
The quality of signal and audio you are bound to get on your icom connectors will depend on the quality of the connectors themselves. As such, it is crucial to ensure that you get good quality products. To ascertain the products quality and legitimacy, check to see that they are ROHS compliant, as this guarantees quality check. Also check to see that they are original icom products.
For enjoyable and assured shopping, it is recommended that you purchase these products from reputable sellers in the market. Market sentiment on icom 2 way radio forums will give you pretty good guidance.

Make the most out of your icom 2 way radio by using the right and good quality icom 2 way radio connectors.

Motorola 2 way radio earpiece, the best way to receive quality sound

Motorola 2 way radio earpieceFor most people, clarity of sound when using their radios is very important. Only through clear sound will you be able to receive and understand the message being conveyed. For proper sound, you might consider using a good set of earpiece. Motorola radio earpiece is the ear piece to go for. This earpiece has been made using the latest technology to ensure you enjoy top quality sound. Additionally, the huge popularity of the gadget is more than enough proof of its reliability and exceptional performance.

How to choose the ideal earpiece

There are numerous brands of earpiece flooding the market. This makes it hard trying to choose the best earpiece. However, it is very much possible settling for the best. This is possible only if you put a few factors into consideration. Some of the things to note include:

• Cost. You certainly do not expect to spend a lot on this gadget. As much as you do not want to spend much, it is important that you consider the price. Ensure that you go for something that has a reasonable price. This will ensure that you get what you are looking for plus full value for your money.
• Quality. Price will certainly dictate quality. Quality earpieces produce clear sound. Additionally, quality means that the earpieces are durable and can endure any type of conditions.
• Brand name. The brand name on the earpiece is also very important. Therefore, ensure that you only go for a gadget that has been manufactured by an experienced company.
• Reviews. You might want to seek the opinion of people who have used the brand that you want to go for. This will ensure that you get an overview of the product you want to purchase.

Motorola radio earpiece will definitely meet and surpass the requirements of any customer.

Why you need to chose Motorola radio earpiece

By choosing the earpiece from technology giants Motorola, you are assured of leaping numerous benefits. Additionally, the fact that the earpiece is widely used is more than enough proof of its reliability. The gadget has also undergone testing and has been proven fit for use. Some of the advantages of choosing Motorola earpiece are:

• Affordable. This gadget is offered at a very pocket friendly price. This is meant to ensure that anyone despite class or status can afford to receive the best sound from their radios.
• Quality. This is a high quality gadget that gives an outstanding performance. The sound produced is of high quality and crystal clear. This does not pose a threat to the well being of your ears. This makes the earpiece very reliable.
• Durability. The material used in manufacturing the earpiece will ensure that it serves you for long. Additionally, the earpiece is able to withstand any condition without wearing out.
• Widely used. The wide use of this radio earpiece is more than enough assurance that you are purchasing a high quality product.
• Ideal for privacy. At times you might require taking a message discreetly. The Motorola radio earpiece will ensure that you receive the message in a clear manner.
• Striking features. The 3.5 mm jack makes it possible for you to use the earpiece with different gadgets. The earpiece is also built to enhance comfort while using it. It is compatible with: DP2400, DP3400, GP340 and CP040.

Where to purchase the earpiece

With the rise in counterfeit products, it is surely a hard task finding original products. Therefore, ensure you exercise a lot of caution when shopping for the gadget. This is a move bent at ensuring you do not make a purchase that you will later regret. Beware of con artists who are out there to make a kill out of your hard earned cash. Ensure you only purchase this gadget from a trusted dealer. Additionally, the earpiece is available in various online stores. Also, ensure you purchase from a reputable online store. This will ensure that you only purchase an original product that will diligently serve you.


It is time you received messages with a lot of clarity. This is only possible if you choose the appropriate set of earpiece. If you were wondering the ideal type of earpiece to go for, you now know better. Motorola 2 way radio earpiece is surely the choice to make.

Dual Pixel CMOS autofocus – the latest innovation from Canon

EOS C100Dual Pixel CMOS autofocus is the newest innovation from Canon for the handheld camcorder. This unique, Canon developed technology allows for continuous autofocusing with all ES and ES-F lenses. It was first available for the EOS 70D DSLR camera, and will be available on the EOS C100 digital cinema camera next.

Dual Pixel CMOS autofocus is designed to optimise the performance of the handheld camcorder for lone users. It provides smooth, accurate autofocus with a wide range of lenses, and the responsiveness of the one-shot auto focus function has been greatly enhanced by doubling the camera’s focus speed.

Dual Pixel CMOS autofocus is an upgrade for the EOS C100 digital cinema camera, and can be implemented on existing models at Canon Regional Competence Centres.

This groundbreaking advance is a sensor-based phase detection autofocus technology designed to provide smooth, high performance continuous focus in movies made using a handheld camcorder. It allows filmmakers to create stunning footage maximising creative options offered by fast lenses and shallow depth-of-field. Now optimised for video shooting after being first piloted in the EOS 70D DSLR camera it provides fast, natural focusing in a familiar visual style, allowing the filmmaker to easily capture a subject and retain sharp focus even while moving.

With the ability to make a subject stand out with a limited depth-of-field comes a requirement to keep control over focus if the main subject moves or the point of focus changes. Dual Pixel CMOS autofocus was developed to make control of focus during shooting easier and smoother. This technology was not available when the EOS C100 digital cinema camera was developed and first shipped, however it represents a significant addition of functionality and value, and a way to retrofit it to the existing model as an upgrade was developed.

The EOS C100 digital cinema camera is designed as the perfect handheld camcorder for single operators, with its’ advanced imaging system utilising the widely used AVCHD codec, a 35mm CMOS sensor capturing 8 megapixel resolution giving 1920×1080 (full HD) resolution video. It can record on SD at up to 24Mbps with 4:2:0 colour sampling, delivering sharp, vivid and professional-quality video.

The EOS C100 digital cinema camera offers independent videographers a small, lightweight camera which still contains many of the key qualities and benefits of the larger Cinema EOS System Camers. It has an EF lens mount, with over 70 EF lenses available, as well as One Shot Autofocus, Push Auto Iris and Auto White Balance features, all optimised for single operator use. All of this built into a DSLR camera 15% smaller and 410g lighter than the EOS C300 thanks to it’s solid magnesium alloy frame. It also have a removable handle unit which houses a stereo microphone plus connectors for two channels of XLR audio input, giving great quality and flexibility in recording audio as well as visual components.
Dual Pixel CMOS autofocus is a fantastic addition to the handheld camcorder for the single user, and a upgrade worth every penny to install.

Signage for passing pedestrian traffic

Pavement SignsWe don’t tend to notice signs, our eyes skim over them, barely registering their presence. They are a ubiquitous part of the landscape, yet while we don’t realise it our minds take in far more than we think, and those signs actually do register on the subconscious level.

One of the key roles of most signs, especially shop signs, is to allow us to locate the building or service named on the sign. Signs that stand out in some way and catch our attention are always better – good signage means that people will remember the existence of your store when they have a need for your goods or service, and can attract passing customers into realising that they have a need they didn’t know about before they saw your sign.

One of the easiest things that you can do to increase the attention your shop signs are getting is to move them into the line of sight for passers by, using pavement signs or swing signs. These are both attention grabbing and stand out from flat store front signs, and are great for creating an interest or desire in your product in passers by, who otherwise might not clearly see your shop signs while they were in a position to enter your store. It is much easier to read shop front signs from a distance, which allows passing drivers and pedestrians on the other side of the road to see your shop signs, but not those passing in front of your door.

Swing signs are usually highly colourful, with a stand out logo, store name or short message. They are very attention grabbing as they move in the wind, allowing the motion to draw the eye of passers by to the sign. They are best viewed from the pavement on the same side as your store, and are typically visible from several stores away. They are usually coupled with traditional store front shop signs, ensuring that those in the best position to enter the store are aware of its presence.

Pavement signs are standing signs, typically up to waist height. Their main advantage is that they can be used to convey much more information than swing signs and other shop signs, and typically they will hold additional information such as specific brands sold in the shop, a menu or details of services offered. These signs are visible only to passers by directly outside the store, and are primarily to attract the attention of the passer by and create a desire for the products or services on offer to draw them in rather than continue on their journey. Outside of a restaurant or cafe they will typically be menu boards, or advertisements for a specific brand (such as serving wallis ice cream, or Lavazza coffee), while for those businesses offering services pavement signs offer the opportunity to give more information about the services offered, such as estate agents or legal services.